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Web psychology

Психология сети

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Problems we should be vocal about

Read: 10818 Comments: 4 Rating: 46

Tuesday, October 18, 2016

Everything is fine, my fair lady,
Business is good and life is well
We do not have any surprises
Apart from a tiny thing so far:.

Apart from that, my fair lady,
Everything is fine, everything is fine!

«Tout va très bien, Madame la Marquise»

A problem well-stated is a problem half-solved.

People of all ages frequently claim that they don't need an anti-virus because they supposedly can distinguish scams from legitimate offers and malware from clean files. The huge number of infections doesn't convince them otherwise. However, statistics are stubborn things. What do they say?

Who is the most common target for attack? An elderly person with little knowledge of computers? Or an inexperienced schoolchild?

Experian conducted research on the security of personal information and technologies in Great Britain, and found the following:.

Incidents involving personal data theft —% change in 2015 compared with 2014
Digital Devotees
Advanced users of hi-tech digital devices
Capital connectionWell-off, educated urban professionals immersed in digital technologies, which play a key role in their lives.
Principal means of communication: Smart TV and smart phones.		-1,5
Digital Frontier Young adults with sophisticated online behaviour who make full use of modern devices and social media.
Principal means of communication: smart phone		4,7
Mobile City Representatives of diverse urban communities, both those well-off and those experiencing economic hardships, who actively use social media and mobile devices.
Principal means of communication: smart phone		16,7
First-Gen Parents Representatives of the first digital generation who are starting a family or a career.
Principal means of communication: laptop/websites		7,3
Aspirant Frontier Students and young singles who use digital technologies and social media.
Principal means of communication: smart phone/tablet/social media/Netflix.		-17,1
Day-to-day doers
Or average users; most people fall into this category
Online Escapists Single people and families with limited incomes who use digital technologies for everyday entertainment.
Principal means of communication: Smart TV and smart phones.		2,7
Upmarket Browsers Affluent older families, located in suburban areas with upmarket tastes, who use digital technologies for practical purposes.
Principal means of communication: tablet/print media.		-13,9
Savvy Switchers Mature middle-income suburban families using digital technology for entertainment and to search for online bargains.
Principal means of communication: traditional communication channels/personal computer.		-12,3
Cyber Commuters Affluent families living urban lifestyles in rural settings who have practical reasons for using digital technology: to exchange information and make online purchases.
Principal means of communication: Internet/personal computer, traditional communication channels		-24,6
Dawdlers
Entry-level users. Those who aren't engaged in using online technologies
Beyond Broadband Married older couples and retirees living in isolated rural areas with no broadband Internet access, and who have a limited interest in technology.
Principal means of communication: telephone/personal computer, traditional communication channels		15,4
Tentative Elders Elderly singles and married couples with little to no interest in, or access to, digital technology.
Principal means of communication: landline phone or regular post.		-0,4

The people who most frequently become the targets of fraud fall into two categories:

  • Representatives of diverse urban communities, both those well-off and those experiencing economic hardships, who actively use social media and mobile devices.
  • Married older couples and retirees living in isolated rural areas with no broadband Internet access, and who have a limited interest in technology.

In other words, on the one hand you have people who are actively using modern technologies and trying to stay ahead of trends, and on the other, you have people who know little about information security and, because of that, believe assurances that the technologies they are using are safe.

The Anti-virus Times recommends

Users in both groups are at risk due to their trust in modern technologies. People in the first category probably haven't yet made any mistakes that have resulted in financial losses and, therefore, aren't being extra careful. Their habit (particularly with regards to the first group!) of ignoring problems is the main security issue. Do you know how many of your friends have computers that have been infected? Unless you are an IT professional and your friends are always seeking your advice and help, the answer is most likely, “No”. As a result, everything appears to be fine within the circles people travel in, when in truth it’s just the opposite. Don't be afraid to share your uncertainties with others for fear of becoming an object of ridicule! Chances are that they, too, have their questions.

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